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NAPIER MAIL, FEBRUARY 1, 2012
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Signs allowed but
smaller and fewer
Distraction: Roadside stalls near Anderson Park in Napier will have to reduce the number of signs they use for
By CAROLYN VEEN
sales have been
a popular part of
our culture for
many years; many
working every day
summer, all day
long, to help pay
Roadside sellers of fresh fruit and
veges will have to reduce the num-
ber and size of their signs if they
want to continue trading on the
Stallholders and mobile shops
have been flouting the law by
using as many as nine signs to
advertise their product, creating a
potentially dangerous situation
for traffic, according to the Napier
At present, all licences to trade
in public places were conditional
on just one sign being used,
although it had not yet been
established as formal council
Regulatory services manager
Michael Webster suggested the
council set a new limit that would
allow mobile traders to erect no
more than two signs with a
combined size of 2 square metres,
which was in keeping with real
The council decided to review
its regulations in response to an
increase in the number of com-
plaints from the public, which
raised issues of visual pollution,
safety in high winds, driver-
visibility and distraction.
While the majority of council-
lors agreed the proliferation of
signs was ridiculous'', deputy
mayor Kathie Furlong said it is
important the stallholders don't
feel they're not wanted''.
Roadside sales have been a
popular part of our culture for
every day throughout the sum-
mer, all day long, to help pay for
their university expenses.
That in itself shows a lot of
initiative,'' she said.
Councillor Tony Jeffery
described the proliferation of
signs as gross overkill'', saying it
was impossible to read them all
while driving past.
Napier fruitgrower Nigel Wil-
son had been selling produce on
the road side for many years.
He was more than happy to get
rid of five of his seven signs.
We all knew that we should
only have one sign, but sooner or
later everybody else was putting
out more signs, so I did too.''
Fruity job: University student
Daniel Ellingham selling fruit near
The Ellingham brothers from
Napier have been selling fruit
from the side of the road for
several years now, to fund their
Daniel, who is in his second
year at Dunedin University,
operates the stall throughout
summer with his younger
brother, Campbell, who has just
finished high school.
It has become a bit of an
institution for our family, as
our older brother did it before
us,'' says Daniel.
The council is making it a bit
hard for us now. You'd think
they could use a bit of dis-
cretion. For instance, last sum-
mer we were up on the grass
area, and were told to move
closer to the roadside because a
couple of the residents behind
us complained to council. But I
think the complaints were
mainly about a coffee cart that
turned up with a generator.''
He believed it was dangerous
to have the stallholders so close
to the road.
Even when we sit up on the
grass area under the shade of
the tree to put the fruit in bags,
we get told off and asked to
move by Eric Le Roux from the
council. We pay our licence fee
every year, but you get the
impression we're too small for
them to care about.''
Napier City councillor Dave
Pipe said he intended
investigating why the stalls had
been moved so close to the road.
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