Home' Napier Mail : January 15th 2013 Contents 8 NAPIER MAIL, JANUARY 16, 2013
If someone is to buy their house, a seller must be
aware of and buy into the concept of a "window of
opportunity". is phenomenon means that when a
home rst comes on the market it attracts attention
from those buyers who are currently looking for a
home around this price.
If the buyer believes the home is poorly priced, it
loses its opportunity and doesn t draw their attention.
It gets written o from the beginning. Once this hap-
pens it isn t easy to get those buyers back, even with a
series of price reductions.
First impressions are the original pictures framed
in the mind and heart -- they are usually lasting ones.
When memories and opinions get set, they are typi-
cally tough to change.
e rst time someone sees a property is called
the "window of opportunity" because it s the single
best chance to create the impression that will sell the
house. It is the best marketing message a seller can
send: "we re priced right and serious to sell".
If a property isn t appropriately priced for the mar-
ket from the outset, a seller will likely miss this im-
portant rst. Our job is to get the seller to grasp why
pricing their property right must happen right now,
because they only get one chance to make a good rst
impression. Making the wrong impression will cost a
seller time and money.
As the market shi s the importance of pricing and
exposes agents who don t give it the researched atten-
tion it requires. e most successful agents become
masters of pricing and masterful in getting their sell-
ers to trust the ndings and act on them.
Buyers are always looking for value. Regardless of
the market, they want the best property available at
the lowest price.
Observation of current pricing is a science that
requires a thorough, rational, fact-based analysis.
Forecasting is an acquired skill, an inexact ability to
predict market direction and speed.
e information to do this is available, and at Cox
Partners we take the time and e ort to uncover it, in-
terpret it, learn from it so that our market intelligence
is reliable and our expertise is available to you.
We look forward to supporting you with the sale
of you home in 2013 by helping to inform your real
estate decisions. For a complimentary copy of the
booklet "How To Get the
HIGHEST PRICE For
Your Property call 835-4321.
Malcolm Cox, (06) 835-4321
Malcolm Cox on Property
Window of opportunity
Booze bill a failure
The passage of the so-called
Alcohol Reform Bill totally
fails the majority of New
Zealanders who want action on
the country s heavy drinking
It shows John Key s
government has capitulated to
the alcohol industry, in refusing
to control the intensive
advertising, marketing and
super-availability of alcohol
that will continue to drive the
heavy drinking culture.
The Government has even
refused to reduce New
Zealand s dangerously high
alcohol driving level, which
allows legal drunk driving and
is out of step with the rest of the
This legislation comes after
three years of comprehensive
review, thousands of
submissions, and exhaustive
But the bill is so weak that it
will have no significant impact
on reducing alcohol-related
John Key s government has
not told us why they would pass
a non-reform bill, when the Law
alcohol reforms, the chief
science adviser advised alcohol
reforms, national experts all
backed alcohol reforms and
more than three-quarters of the
public supported alcohol
They haven t explained why
they are opting for the status
quo, with all of its misery and
waste and a $5 billion-a-year
The only explanation that
makes sense is that this
National-led government is
pandering to the alcohol
industry, as part of an economic
ideology that favours the
private gains of big business
over the public good and well-
being of ordinary citizens.
In this case, the product is no
ordinary commodity, but a
major public health menace.
The alcohol industry has
huge capacity to finance its
strategies, which include
influencing policy makers. This
government has not had the
backbone to stand up to them
and put the wellbeing of the
But the New Zealand public
are now aroused by the need for
alcohol reform, which will only
be further strengthened by this
pitiful show in Parliament.
Just as happened with
tobacco reform, parliamentary
champions will emerge who are
prepared to put the public first.
Meanwhile, history will judge
those MPs who planned and led
the wasted opportunity to do
something to help the hundreds
of thousands of New Zealanders
being harmed by weak alcohol
laws -- of particular note, Key,
Dunne, Borrows, Joyce, Collins
Their shameful legacy will be
the continued damage we see
being done in alcohol-related
harm which would have been
reduced by sensible legislative
As a returning visitor to Napier,
how shabby to see two Napier
icons being misused and
I am talking about the
Rainbow Fountain and The
Spirit of Napier on Marine
The Napier officials should be
ashamed of themselves for not
having these major attractions
monitored to keep kids and
adults from using them as a
swimming pool, or should I say
There needs to be a law for
keeping people out of them.
How embarrassing this must
be for responsible and proud
Use the lovely pools that
Napier offers [for swimming]
and don t defame the treasures.
Diesel thefts hurt
Diesel is important stuff
because it powers big trucks,
heavy machinery and some
cars. Not to mention fishing boats,
generators, the list goes on . . .
Contractors, trucking companies
and the like invest vast sums of
money in diesel to keep themselves
As I sit here writing this column in
my office at Tamatea, I m looking out
across the fuel court, and I can see
that today, diesel is $1.539 at the
pump. The reason I m taking notice of
this is because diesel seems to be the
hot commodity among thieves these
days in the Onekawa and Pandora
Recently trucks, machinery and
tankers have been targeted and thou-
sands of litres of diesel have been
Typically the offenders will cut a
fence to gain access to the yard where
the machinery is parked, then siphon
or perhaps pump diesel into a con-
tainer or some other apparatus.
Last month 500 litres was taken
from a mini tanker in Onekawa, and
in Pandora two trucks had in excess
of 300 litres each taken.
And these are only two examples of
what has been going on.
Here s something to think about:
The cost of 500 litres of diesel for a
contractor on a generous fuel card
rate (say $1.28 per litre) is $640.
Taking that $640 out of the rate a
line haul truck or a heavy machine
earns for a day s work is not good for
The good thing is we can all play a
part in preventing this. Firstly, if
your neighbour is storing drums of
diesel at their home, we d be interes-
ted in checking it out.
Secondly, if you notice folks loiter-
ing in yards where trucks, machinery
and tankers etc are parked we d also
Probably the best strategy to pre-
vent or minimise this offending is for
drivers and contractors to keep fuel
levels low when the truck or machine
is parked up, then fuel up in the
morning prior to commencing work.
Keeping fuel levels low means a thief
will only get small reward for his risk
if he targets your vehicle.
Also locking fuel caps could be a
Contractors ensure mini tankers
and site tanks have robust locks on
them, and employ some sort of secur-
ity device (there are lots of Napier
businesses who can help with this) to
prevent mini tankers being towed
Have a great day. Mike Burne
Community Constable Tamatea and
Links Archive January 8th 2013 January 23rd 2013 Navigation Previous Page Next Page